About Joris Merks-Benjaminsen

Joris Merks-Benjaminsen worked in several media, advertising, and research businesses before he joined Google in 2010. He now serves there as European Head of Curriculum Design for Google Digital Academy building workshops, courses and e-learning to equip companies for Digital Transformation.

His fresh thinking has won him prizes for Dialogue Marketer of the Year for 2012 and Best Marketing Literature of the Year in 2013 and 2015. Joris was also nominated for Company Researcher of the Year and Cross Media Man of the Year in 2013.

In his workshops he unites marketers, brand managers, strategists, creatives, data experts, digital specialists and company leaders to jointly craft their future ready brand strategy.


Professional Profile

As European Head of Curriculum Design, Joris leads a team of learning designers that design workshops, courses and e-learning to equip companies for Digital Transformation. These curricula drive innovation in various fields of expertise amongst which digital marketing, YouTube and video content strategy, display advertising, social, mobile, search and programmatic, but they also focus on C-suites helping them lead wider Digital Transformation.

Joris helps companies and professionals grow digital through boardroom strategy sessions, inspirational speaking engagements, transformational workshops and by creating and leveraging data and insights about marketing/advertising effectiveness and (digital) consumer behavior.

Prior to Google Joris specialized in research based consultancy for the top brand advertisers on brand management, media and creative strategy.

Joris is best described as data driven strategist and creative analytic bringing people and data together:

  • organizing data into insights (behavioral & questionnaire data)
  • integrated management of brand-, creative and mediastrategies
  • online and offline experience
  • innovator in online measurement technologies
  • experienced in large variety of marketing mix and cross media ROI methods
  • experience in B2B + B2C Research/Marketing/Communication
  • designing transformational workshops and educational programs
  • designing compelling sales narrative and methods for complex B2B products
  • inspirational speaker/author & workshop facilitator


Joris wrote the book “Samurai Business” about courage and ethics in 21st century business. He practiced martial arts for 20 years and holds a black belt in Judo and Aikido. He was European and Open German Champion in Brazilian Jiu-jitsu.

Joris enjoys building ideas, products, tools and insights to help people and companies grow.


Best Marketing Book of the Year for Online Brand Identity, 2015

Best Marketing Book of the Year for Schizophrenic Marketing, 2013

Consumer Barometer Awarded Gold, European Design Awards, 2013

Nominated Crossmedia Man of the Year 2013, Dutch Media Network, 2013

Nominated Company Researcher of the Year, Market Research Association, 2013

Dialogue Marketer of the Year 2012, Dutch Dialogue Marketing Association, 2013

Platinum Award for Outstanding Work within Google Global Marketing, 2012

Nominated AMMA Award for Best Media Research, Media Working Group, 2011

Best Product Innovation Award, Metrixlab, 2008

Grand Prix des Etudes Marketing, SEMO and Marketing Magazine, 2008

European & Open German Champion Brazilian Jiu-Jitsu, 2002

Hans Du Chatinier Award for Best Advertising Research, 2001