Brand & Advertising Consulting

Joris-Merks-Dialogue-marketeer-of-the-year-2012

Building brands in the digital age

Joris’s career crossed over from media to advertising agency and then to research based management of brand and advertising strategy. Joris ran and designed brand and advertising trackers for top 50 brands in over 20 countries.

He is experienced in testing of creative advertising concepts and won awards for studies about cross media ROI and (digital) consumer behavior. Joris crossed over from ‘classical’ advertising and brand management towards the digital world of Google helping advertisers to build their brands in the digital age.

Brand, creative & media

Joris specializes in integrated management of brand strategy, creative strategy and media strategy. He combines experience in both the online and offline worlds, using his data skills to build cross channel strategies rooted in real-time insight.

Some brands for which Joris did brand and advertising consulting: Google, Heineken, Leaf, Canon, AEGON, Toyota, Vrumona, Philips, TomTom, Unilever, Campina, T-Mobile, TNT Post, Lego International, Perfetti van Melle and Reckitt Benckiser.

Joris combines knowledge of media, communication and research and has a creative view on data (-analysis). Joris is a modest person and a powerful personality. He combines vision with persuasiveness and decisiveness.
Jury Report, Dialogue Marketer of the Year