B2B SaaS & AI Sales — Benelux / EMEA
Helping teams trade
manual work for
automated outcomes.
I'm Joris, an Account Executive at Salesforce in Dublin. With 4+ years of B2B sales across SaaS, logistics and FMCG, I help small and mid-market businesses move away from fragmented systems toward AI-driven, automated operations.
§ 01 — Career
A short timeline of the work.
Feb 2026 — Now
ESB Account Executive
Salesforce · Dublin
Owning the full sales cycle for growing Benelux businesses in the ESB segment. Trusted advisor to leaders replacing fragmented systems with AI-driven, automated operations — consistently meeting or exceeding revenue targets.
Aug 2024 — Feb 2026
Business Development Representative
Salesforce · Dublin
Drove digital transformation for growth-segment Benelux companies. Consistently delivered 120%+ of quota and became a go-to resource for outreach frameworks within the BDR team.
May 2024 — Jul 2024
Business Development Representative
Ctac
Sharpened cold calling and outbound prospecting in a high-volume environment. Recruited by Salesforce mid-role — a long-standing goal — and moved to Dublin.
Jul 2023 — Apr 2024
Account Manager
Royal Swinkels Family Brewers
Managed a dedicated B2B portfolio, exceeded commercial KPIs each quarter, and coordinated the Drinks in Action initiative across ~3,000 on-trade outlets in the Netherlands.
2017 — 2023
Marketing & Sales → Branch Manager
Autocentrum Raaijmakers
#1 salesperson out of 8 for two consecutive years before being promoted to Branch Manager. Ran the full sales cycle for a used-car dealership and led a team of two.
§ 02 — Practice
What I do well.
Consultative B2B sales
Full-cycle selling to SMB and mid-market: discovery, business case, negotiation, close.
AI & automation advisory
Helping lean teams replace manual workflows with AI-powered, integrated operations.
Pipeline & forecasting
Salesforce CRM, Outreach, structured prospecting and disciplined pipeline management.
Stakeholder management
Trusted partner to decision-makers, building cases around data, personalisation and ROI.
§ 03 — Education
Where I learned the trade.
2018 — 2023
Bachelor — Business Administration
Business School Rotterdam (HBO)
2017 — 2018
BMC — Accelerated HBO
IVA Driebergen Business School
2015 — 2017
MBO+ — Sales Manager Mobility Sector (Level 4)
IVA Driebergen Business School
§ 04 — Contact