B2B SaaS & AI Sales, Benelux / EMEA

Helping teams trademanual work forautomated outcomes.

I'm Joris, an Account Executive at Salesforce in Dublin. With 4+ years of B2B sales across SaaS, logistics and FMCG, I help small and mid-market businesses move away from fragmented systems toward AI-driven, automated operations.

By the numbers

4+

Years B2B sales

120%+

Quota as BDR at Salesforce

3

Industries: SaaS, Logistics, FMCG

EMEA

Benelux coverage from Dublin

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§ 01, Career

A short timeline of the work.

Feb 2026, Now

ESB Account Executive

Salesforce · Dublin

Owning the full sales cycle for growing Benelux businesses in the ESB segment. Trusted advisor to leaders replacing fragmented systems with AI-driven, automated operations, consistently meeting or exceeding revenue targets.

Aug 2024, Feb 2026

Business Development Representative

Salesforce · Dublin

Drove digital transformation for growth-segment Benelux companies. Consistently delivered 120%+ of quota and became a go-to resource for outreach frameworks within the BDR team.

May 2024, Jul 2024

Business Development Representative

Ctac

Sharpened cold calling and outbound prospecting in a high-volume environment. Recruited by Salesforce mid-role, a long-standing goal, and moved to Dublin.

Jul 2023, Apr 2024

Account Manager

Royal Swinkels Family Brewers

Managed a dedicated B2B portfolio, exceeded commercial KPIs each quarter, and coordinated the Drinks in Action initiative across ~3,000 on-trade outlets in the Netherlands.

2017, 2023

Marketing & Sales → Branch Manager

Autocentrum Raaijmakers

#1 salesperson out of 8 for two consecutive years before being promoted to Branch Manager. Ran the full sales cycle for a used-car dealership and led a team of two.

§ 02, Practice

What I do well.

Consultative B2B sales

Full-cycle selling to SMB and mid-market: discovery, business case, negotiation, close.

AI & automation advisory

Helping lean teams replace manual workflows with AI-powered, integrated operations.

Pipeline & forecasting

Salesforce CRM, Outreach, structured prospecting and disciplined pipeline management.

Stakeholder management

Trusted partner to decision-makers, building cases around data, personalisation and ROI.

§ 03, Side practice

Websites, maintenance & marketing.

Outside of Salesforce I help small businesses get online and stay visible, building and maintaining their websites and running the SEO and SEA that brings in customers.

Website design & build

Custom sites for service businesses and SMBs, fast, mobile-first, easy to update.

Ongoing maintenance

Hosting, updates, copy tweaks, performance and uptime monitoring on a monthly basis.

SEO

On-page optimisation, technical SEO, content and local search so your customers actually find you on Google.

SEA / Google Ads

Search campaign setup, keyword research, ad copy and reporting, measurable spend, measurable results.

Need a website or more visibility online?

Get in touch →

§ 04, Beyond work

What I do when I'm not selling.

A short look at the things that keep me sharp, grounded and a little obsessed, outside of the working week.

Joris after the Eindhoven half marathon, standing with his medal.

Half marathon · Eindhoven → Dublin Marathon

01

From Eindhoven to Dublin

Running is where I switch off and reset. I ran my first half marathon in Eindhoven and I'm now training for the full one in Dublin. Long runs along the coast teach the same thing sales does: show up every day, trust the plan, and the result follows.

Joris on a cliffside viewpoint during a hike in Ireland.

Wicklow · Howth · Bray to Greystones

02

Hiking the Irish coast

Living in Ireland is a small luxury. Weekends are usually spent in the Wicklow mountains, along the Howth cliffs or somewhere between Bray and Greystones. Nothing reframes a stressful week faster than a few hours on a windy ridge.

Joris celebrating with family and friends in PSV colours.

Philips Stadion · Eindhoven

03

PSV, home colours

Born in Eindhoven, raised on PSV. Even from Dublin I keep one eye on the Eredivisie every weekend. It's the easiest reminder of where I'm from and the people I grew up with.

Joris next to a black Audi R8 on a forest road.

Sunday afternoons, sound on

04

Formula 1 & cars

Five years in the car industry left a permanent mark, I'll happily talk Sunday Grand Prix, strategy calls and tyre stints with anyone. F1 sits at the intersection of everything I like: data, pressure, teamwork and speed.

Joris snowboarding on an Alpine ridge above the clouds.

Alps · season after season

05

Winter on the mountain

Every winter I trade the Irish drizzle for an Alpine week. Cold air, long descents and the kind of tired legs you only get after a full day on the snow, the best reset of the year.

Joris paddle boarding on calm water.

Atlantic coast · lakes · long evenings

06

Summer on a board

When summer hits I find my way to the water. Whether it's a surfboard on the Atlantic or a paddle board on a still lake, anything that floats and forces me to stop checking my phone.

§ 05, Education

Where I learned the trade.

2025, ongoing

MBA, Sales & Marketing

thePower Business School

2018, 2023

Bachelor, Business Administration

Business School Rotterdam (HBO)

2017, 2018

BMC, Accelerated HBO

IVA Driebergen Business School

2015, 2017

MBO+, Sales Manager Mobility Sector (Level 4)

IVA Driebergen Business School

§ 06, What people say

In their own words.

A few notes from Salesforce colleagues during my time as a BDR, on stepping up to AE.

Joris already operates with the mindset and ownership of an AE. He's proactive, genuinely curious, and always follows through on the plans we set each week. He builds meaningful relationships that drive progress with customers, and I'm confident he's ready to take this next step as ESB AE.
Account Executive, Salesforce
Joris is a great colleague with lots of energy and a strong drive. I really enjoy working with him on both customers and prospects. He's proactive, takes initiative, and always follows up on actions without needing reminders. He's also highly focused when working toward specific goals and events. I believe he's ready for the next step in his career within Salesforce.

Account Executive, Salesforce

Working with Joris was a massive advantage for me. He's one of those people who doesn't just "do the job", he sets the standard for what high-performance outbound should look like. Joris is a master at breaking into accounts: finding the right angles, identifying decision-makers, and creating conversations where others would give up. His activity levels are elite, but what makes him truly dangerous (in the best way) is how strategic he is in qualifying and building a plan per account. That combination is exactly why he was always at the top of our org and why his pipeline spoke for itself. What I respected most is that Joris genuinely wants to help others improve. He consistently shared his approach, delivered multiple enablement sessions, and personally took the time to show me how to do things the right way, from messaging and targeting to account strategy and qualification. It's no surprise that he's one of the best-performing BDRs Salesforce has ever seen. Beyond performance, Joris is also simply a great person to be around, an extremely positive and fun teammate, and someone you can genuinely enjoy spending time with outside of work as well. I'd recommend him to any team looking for someone who brings energy, discipline, and real results.

Account Manager, Google

§ 07, Contact

Want to talk?
I read everything.