B2B SaaS & AI Sales, Benelux / EMEA
Helping teams trademanual work forautomated outcomes.
I'm Joris, an Account Executive at Salesforce in Dublin. With 4+ years of B2B sales across SaaS, logistics and FMCG, I help small and mid-market businesses move away from fragmented systems toward AI-driven, automated operations.
By the numbers
4+
Years B2B sales
120%+
Quota as BDR at Salesforce
3
Industries: SaaS, Logistics, FMCG
EMEA
Benelux coverage from Dublin
§ 01, Career
A short timeline of the work.
Feb 2026, Now
ESB Account Executive
Salesforce · Dublin
Owning the full sales cycle for growing Benelux businesses in the ESB segment. Trusted advisor to leaders replacing fragmented systems with AI-driven, automated operations, consistently meeting or exceeding revenue targets.
Aug 2024, Feb 2026
Business Development Representative
Salesforce · Dublin
Drove digital transformation for growth-segment Benelux companies. Consistently delivered 120%+ of quota and became a go-to resource for outreach frameworks within the BDR team.
May 2024, Jul 2024
Business Development Representative
Ctac
Sharpened cold calling and outbound prospecting in a high-volume environment. Recruited by Salesforce mid-role, a long-standing goal, and moved to Dublin.
Jul 2023, Apr 2024
Account Manager
Royal Swinkels Family Brewers
Managed a dedicated B2B portfolio, exceeded commercial KPIs each quarter, and coordinated the Drinks in Action initiative across ~3,000 on-trade outlets in the Netherlands.
2017, 2023
Marketing & Sales → Branch Manager
Autocentrum Raaijmakers
#1 salesperson out of 8 for two consecutive years before being promoted to Branch Manager. Ran the full sales cycle for a used-car dealership and led a team of two.
§ 02, Practice
What I do well.
Consultative B2B sales
Full-cycle selling to SMB and mid-market: discovery, business case, negotiation, close.
AI & automation advisory
Helping lean teams replace manual workflows with AI-powered, integrated operations.
Pipeline & forecasting
Salesforce CRM, Outreach, structured prospecting and disciplined pipeline management.
Stakeholder management
Trusted partner to decision-makers, building cases around data, personalisation and ROI.
§ 03, Side practice
Websites, maintenance & marketing.
Outside of Salesforce I help small businesses get online and stay visible, building and maintaining their websites and running the SEO and SEA that brings in customers.
Website design & build
Custom sites for service businesses and SMBs, fast, mobile-first, easy to update.
Ongoing maintenance
Hosting, updates, copy tweaks, performance and uptime monitoring on a monthly basis.
SEO
On-page optimisation, technical SEO, content and local search so your customers actually find you on Google.
SEA / Google Ads
Search campaign setup, keyword research, ad copy and reporting, measurable spend, measurable results.
Recent builds
Rouwen en Vier & Son
Full website build and ongoing maintenance for a family-run business, clean structure, mobile-first, optimised for local search.
Visit the site →Recent builds
Tess van der Meer
Personal site for a creative professional, editorial layout with a focus on typography, story and clean responsive design.
Visit the site →Need a website or more visibility online?
Get in touch →§ 04, Beyond work
What I do when I'm not selling.
A short look at the things that keep me sharp, grounded and a little obsessed, outside of the working week.

Half marathon · Eindhoven → Dublin Marathon
01
From Eindhoven to Dublin
Running is where I switch off and reset. I ran my first half marathon in Eindhoven and I'm now training for the full one in Dublin. Long runs along the coast teach the same thing sales does: show up every day, trust the plan, and the result follows.

Wicklow · Howth · Bray to Greystones
02
Hiking the Irish coast
Living in Ireland is a small luxury. Weekends are usually spent in the Wicklow mountains, along the Howth cliffs or somewhere between Bray and Greystones. Nothing reframes a stressful week faster than a few hours on a windy ridge.

Philips Stadion · Eindhoven
03
PSV, home colours
Born in Eindhoven, raised on PSV. Even from Dublin I keep one eye on the Eredivisie every weekend. It's the easiest reminder of where I'm from and the people I grew up with.

Sunday afternoons, sound on
04
Formula 1 & cars
Five years in the car industry left a permanent mark, I'll happily talk Sunday Grand Prix, strategy calls and tyre stints with anyone. F1 sits at the intersection of everything I like: data, pressure, teamwork and speed.

Alps · season after season
05
Winter on the mountain
Every winter I trade the Irish drizzle for an Alpine week. Cold air, long descents and the kind of tired legs you only get after a full day on the snow, the best reset of the year.

Atlantic coast · lakes · long evenings
06
Summer on a board
When summer hits I find my way to the water. Whether it's a surfboard on the Atlantic or a paddle board on a still lake, anything that floats and forces me to stop checking my phone.
§ 05, Education
Where I learned the trade.
2018, 2023
Bachelor, Business Administration
Business School Rotterdam (HBO)
2017, 2018
BMC, Accelerated HBO
IVA Driebergen Business School
2015, 2017
MBO+, Sales Manager Mobility Sector (Level 4)
IVA Driebergen Business School
§ 06, What people say
In their own words.
A few notes from Salesforce colleagues during my time as a BDR, on stepping up to AE.
Joris already operates with the mindset and ownership of an AE. He's proactive, genuinely curious, and always follows through on the plans we set each week. He builds meaningful relationships that drive progress with customers, and I'm confident he's ready to take this next step as ESB AE.
Joris is a great colleague with lots of energy and a strong drive. I really enjoy working with him on both customers and prospects. He's proactive, takes initiative, and always follows up on actions without needing reminders. He's also highly focused when working toward specific goals and events. I believe he's ready for the next step in his career within Salesforce.
Account Executive, Salesforce
Working with Joris was a massive advantage for me. He's one of those people who doesn't just "do the job", he sets the standard for what high-performance outbound should look like. Joris is a master at breaking into accounts: finding the right angles, identifying decision-makers, and creating conversations where others would give up. His activity levels are elite, but what makes him truly dangerous (in the best way) is how strategic he is in qualifying and building a plan per account. That combination is exactly why he was always at the top of our org and why his pipeline spoke for itself. What I respected most is that Joris genuinely wants to help others improve. He consistently shared his approach, delivered multiple enablement sessions, and personally took the time to show me how to do things the right way, from messaging and targeting to account strategy and qualification. It's no surprise that he's one of the best-performing BDRs Salesforce has ever seen. Beyond performance, Joris is also simply a great person to be around, an extremely positive and fun teammate, and someone you can genuinely enjoy spending time with outside of work as well. I'd recommend him to any team looking for someone who brings energy, discipline, and real results.
Account Manager, Google
§ 07, Contact